For distiller Geoff Dillon, making spirits is a labor of love. His new Dillon’s rye whisky is the best proof of that. Geoff is the founder of Dillon’s Small Batch Distillers in Beamsville, Ontario.
Producing Canada’s first 100% rye whisky in decades took years of planning, investment, hard work, sweat, tears, wins, luck and good people. The last one may date back to the 1920s. Back then, US prohibition and other factors of the era set off a panic rush for Canadian whisky. Distillers squeezed the rye out of the world-renowned product. They replaced it with cheaper, more generic ingredients that were quicker and easier to mass produce.
The package design for this ultra-premium whisky had two jobs. First, it needed to tell the story of how Dillon’s created such a new expression of Canadian whisky. Second, it needed to show what makes a real rye: rye grain, milling, malting, mashing, distilling in copper and aging in oak. All of it happens in Ontario, Canada, right down to the Canadian oak casks, one of the 3 oaks used.
Insite illustrated the concepts as a full continuous scene around the bottle. The scene uses screen printing and baked ceramic inks. Pressure sensitive front and rear labels carry the release information, the bottle number, the cask number and the release year. These details reinforce how special this product is.
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