Following the success of Raras, the limited-edition wine that turned discarded bottles into a symbol of rare disease awareness, a new initiative is emerging: Uncommon Spirits. This time, the focus shifts to artisanal spirits, blending craftsmanship, sustainability, and social impact.
Celebrating Imperfection
Uncommon Spirits partners with small-batch distilleries to rescue imperfect bottles—those with slight shape or texture irregularities—and repurpose them for a special collection. The goal? To highlight the beauty of uniqueness while supporting rare disease research.
Rare Blends, Rare Cause
Each batch features a unique spirit, from botanical gin to barrel-aged rum, crafted with forgotten ingredients and traditional methods. Just like Raras revived overlooked grapes, Uncommon Spirits brings new life to lost flavors.
Sip with Purpose
A portion of sales will fund rare disease research, supporting advocacy groups and raising awareness. Each hand-numbered bottle will tell the story of the cause it helps support.
Credits
Advertising Agency: Kids
Client: Bodegas Arráez y Feder
ECD: Jorge Sánchez, Jabo García-Janini
CD: Willy Roda, Jorge Herrero
Art Direction: Samuel Asín, Carla Cobas, Diego Cayuelas, Alberto Valero
Motion Graphics: Michael Jordan
Copy: Jorge Herrero, Willy Roda
Account Manager: Rocío López, Clara Estevez
Production Company: La Quadra
Director: Alfonso Gavilán
Production: Nacho Sánchez
DOP: Nono Arruga
Photographer: Natxo Hermoso
