Evocative Light bulb product branding and packaging design


Light bulb packaging design by Angelina Pischikova for CS combines the illustrations of insects and different shapes of light bulbs.

CS — is the largest electrical company in Belarus. It supplies the market with more than 5000 items.

Angelina Pischikova and a team of designers created a branding and packaging system inspired by the old physics books, diagrams of electrical circuits and vintage illustration of scientific experiments.

Inventor Thomas Edison ‘s words that a firefly is an ideal cold light source prompted the idea of comparing the various forms of light bulbs with different insects. The customer will see it not just as an ordinary luminaire, but as an independent form.

Content Source Angelina Pischikova

Photography by Rodion Kovenkin